Article contained within:  News, The Subway Chain Hits The Number One Spot

The Subway Chain Hits The Number One Spot

According to a report published by the British Sandwich Association, the SUBWAY® Chain, maker of the world famous Sub, has hit the number one spot in the UK for sandwich sales - with nearly double the sales of its nearest competitor.

The great news coincides with British Sandwich Week, 11-17 May, which celebrates an industry worth a staggering £5 billion. According to the report, The SUBWAY® Chain has smashed all previous industry sales figures and its sandwich sales of £300m are nearly double that of Tesco which comes in second.

Subway has smashed all previous industry sales figures with its sandwich sales of £300m.

The sales figures are as follows:

Kevin Graham, the SUBWAY® Chain's European Director, said: "We are delighted to have been ranked number one by this report in the UK. This is the first time the SUBWAY® Chain has held this position in the UK and it further underlines the strength of the company's brand, product and franchise system. It is also testament to our entrepreneurial and outstanding franchisees. Our aim is to be the World's favourite place to eat fresh and this is yet another major milestone for us."

The report highlights that the sandwich market is moving away from being a predominantly lunchtime meal with customers demanding products at other times of the day.

Comments Steve Richards, chair of the SUBWAY® Chain's business development team in the UK and Ireland: "This is a trend we are seeing more and more, as our customers are visiting the stores at different times of the day such as at breakfast and in the evening.

"We pride ourselves on being able to offer our customers great tasting sub sandwiches, made just the way they want, fresh in front of them. It's all about great choice - at any time of the day and we have a wide range of subs from indulgent to low fat to great value - which is why consumers are flocking to us."

Jim Winship, Director of the British Sandwich Association, commented: "The growth of the SUBWAY® Chain has been nothing short of phenomenal. Sandwiches represent a major part of the British diet and it is clear that the SUBWAY® Chain has become a national favourite with UK consumers."

The report, published by the British Sandwich Association with data from TNS and other research sources, looks at each sector of the market and how it has performed relative to the market as a whole.

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